About RanKKing
RanKKing's core team has over a decade of website development and SEO experience across WordPress, Shopify, and Wix. We do one thing: get your brand found in Google, cited in AI answers, and turn search into measurable business.
We've worked on website builds, rebuilds, and search optimisation across many projects — WordPress SEO, Shopify SEO, Wix SEO, site architecture, technical SEO, content strategy, and keyword planning.
Building sites, we kept seeing the same thing: clients spending on SEO, publishing plenty of content, and still not moving — because the real problem was site architecture, content decisions, and execution speed, not article count. So we built a workflow: scan the architecture first, then compare competitors' content and link gaps, and only then decide what to write and what to change.
What we believe
SEO content assets keep working for you
When ads stop, traffic stops — but SEO content assets keep working. Considered decisions hinge on trust: customers search, compare, and verify repeatedly. Showing up in those moments is the highest-quality acquisition channel there is.
Where AI sits
AI accelerates the analysis; people make the decisions
AI isn't a replacement for traditional SEO — it helps an experienced team get through data collation, diagnosis, and strategic judgement faster. We pair AI tools with an established SEO workflow, drawing on Google Search Console, Google Analytics, SEMrush, and DataForSEO to assess how a site is actually performing in search.
No recommendation is executed by AI, though. Every analysis, content direction, and optimisation plan is reviewed, judged, and confirmed by an SEO specialist with over a decade of experience before the team carries it out. That keeps the professional judgement and execution quality of traditional SEO while cutting the research and collation time — so the problems that actually affect ranking and traffic surface sooner.
How we work
Four capabilities, one method
SEO
Content, technical foundations, and keyword strategy that make your site easier for customers to find in Google's organic results.
- Keyword research & topic planning
- Monthly SEO content production
- Technical SEO & site-structure optimisation
- Rank and traffic tracking
AI Search Optimisation (GEO / AEO)
Make it easier for ChatGPT, Google AI Overviews, Perplexity, and Gemini to understand, trust, and reference your brand. GEO builds authority and entity consistency; AEO shapes extractable answers — two sides of one workstream, not two budgets.
- E-E-A-T authority: named authors and professional reviewer markup (reviewer supplied by the client)
- Entity consistency and knowledge-graph signals across your site, GBP, and directories
- Extractable answer structure: structured FAQs, direct answers, comparison tables
- Schema deployment, marked up only against visible content
- AI-citation testing and tracking against a fixed prompt set
Local SEO
Plenty of business comes from nearby customers. We optimise your Google Business Profile and local search so you surface for “service near me” and map results.
- Google Business Profile optimisation & management
- Local keywords (district + service)
- Directory citations & NAP consistency
- Map Pack presence & review strategy
Website Design & Rebuilds
What decides whether a site can be found is settled on build day. URL structure, redirects, hreflang and structured data, handled by the team that also has to make it rank.
- URL and page structure planned by search intent
- URL mapping and 301s for a rebuild
- Multilingual structure and hreflang
- Structured data and a speed budget
WordPress SEO & Technical
In most cases the answer is to stay on the platform you have and fix it — plugin cleanup, speed, crawlability and structured data, without a migration.
- Technical audit and crawlability checks
- Core Web Vitals and speed work
- Plugin cleanup and structured-data deployment
- Incident recovery — migrations, blocking, lost indexation
Why the method holds across industries
One method, several industries
The fundamentals of search are shared: how demand is expressed, how content is understood, how authority is built. But keyword structure, decision cycles, evidence thresholds, and compliance requirements differ by industry. So the method is shared and the industry knowledge is earned one at a time — we only open a page for industries where we have real experience and a checkable case. We don't pretend to have done work we haven't.
Build + rank
Engineered for search and AI from the ground up
We don't just optimise an existing site — we rebuild it on a modern architecture. Page speed, clean semantic structure, complete schema markup, per-page FAQs, and an llms.txt are engineered from the ground up for both Google and AI search (ChatGPT, AI Overviews, Perplexity). When the build and the SEO come from one team, the technical foundation stops being a drag on results and becomes your advantage.
Platforms we've delivered on
A platform name proves nothing on its own. What follows is where search actually breaks on each one — the kind of thing you only know from having shipped on it. We don't recommend a platform; we recommend the one your team can maintain.
WordPress
The main platform. Rebuilds, speed work, structured data, plugin cleanup, migrations. In most cases the answer is to stay on WordPress and fix it — changing platform doesn't solve a data-model problem.
Shopify
On commerce the search problem is usually structural rather than editorial: duplicate URLs thrown off by variants, thin collection pages, app-injected scripts slowing the page, incomplete schema at theme level. That work happens in the theme and the URL structure.
Wix
The platform gives less control over URLs, redirects and markup than a custom environment. What matters is knowing exactly what can and cannot be changed, then doing the best available work inside that — rather than promising something the platform won't allow.
Custom (Next.js)
Used where the brief needs a bespoke interface or specific performance characteristics. This site is one of them: a static export on Cloudflare Pages, with architecture, hreflang and schema handled at source level.
Work done inside one team
Architecture, speed, and structured data are executed in-house rather than passed to an outside developer. The practical difference is that nothing waits on another company's schedule between finding a problem and fixing it.
- Rebuilds & migrations
- URL mapping, 301s, internal-link repair, hreflang. A migration done wrong usually shows up weeks later.
- Technical SEO
- Crawlability, indexation, Core Web Vitals, structured data, and the conflicts between protection rules and crawler access.
- Content strategy
- Architecture and keyword clustering by search intent, resolving pages that compete with each other, and only then deciding what to write.
- Competitive analysis
- Where the sites ranking above you are ahead on depth, coverage, and authority — prioritised by impact against effort.
- Backlinks
- Analysing competitors' link sources and finding the opportunities genuinely available to you. We don't buy links, and earned links are reported as they are.
Why us
How we differ from a general SEO agency
| How we differ from a general SEO agency | RanKKing | A general SEO agency |
|---|---|---|
| Technical capability | A decade of dev and SEO in-house — architecture, speed, and schema | Mostly optimise an existing site; dev outsourced |
| Scope | SEO + AEO + GEO | Mostly traditional SEO |
| Build capability | Custom builds in-house — build and rank as one | Mostly optimise an existing site; dev outsourced |
| On results | Transparent reports, no ranking promises | Often “ranking guarantees” |
| Proof | Real Search Console data, with the period and baseline stated | Often sold on ranking guarantees |
| Industry knowledge | We only publish an industry page where we have a checkable case | Industry pages are often the same template renamed |
| Search coverage | Local SEO + AI citations too | Mostly Google ranking |